Floorball Blade Animation
Client: ZONE / RENEW Group
Year: 2025
Services: Product Animation
Scope: storyboard, animation, sound design, rendering, post-production
About the Project
We had the pleasure of working with ZONE Floorball to create a dynamic floorball animation that launched their sleek new Metal Copper blade color for the popular AIR/ONE series.
From the start, our goal was to produce a short, high-impact animation that would immediately capture the attention of ZONE’s global audience. To achieve this, we blended smooth motion design with a metallic aesthetic that reflects the premium quality of their new blade. As a result, the animation successfully balanced both style and storytelling.
the animation opens with a liquid copper simulation, showing molten metal flowing smoothly into a stylized form. Not only is this effect visually rich—it also serves as a metaphor for the craftsmanship and innovation behind ZONE’s product design. In order to heighten realism, we carefully simulated the flow to mimic actual copper, emphasizing weight, reflectivity, and material detail. Consequently, the scene leaves a powerful first impression.
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Once the copper cools and solidifies, the blade emerges in full view. At this point, we incorporated a cinematic smoke simulation to dramatize the reveal—thick white plumes that dissipate to unveil the Metal Copper AIR/ONE blade. Every transition was timed to ZONE’s brand energy: quick, clean, and full of momentum.
Working on this project was a chance to combine creative storytelling with technical artistry, all in support of one of floorball’s most recognized brands.
Interested in doing something similar?
At BYOND CREATIVE, we’re committed to delivering compelling visual experiences that not only resonate with your audience, but also help your product stand out. Whether you’re launching a new product or rebranding, partner with us to bring your vision to life—and make a lasting impression in the market.