HighRes Brand Assets - Rendering & Animation

Bringing HighRes’s New Brand Identity to Life in 3D

Client: HighRes Biosolutions

Year: 2026

Services: Production of Brand Assets

Scope: Digital twins of product portfolio, packshot renderings, heroshots, marquee animation, website animations and assets, journal assets

About the Project

Leading up to SLAS 2026 in Boston, Byond Creative collaborated with lab automation leader HighRes Biosolutions on their rebrand, unveiled at the event. We produced digital twins of their core product portfolio, enabling precise virtual representations. This included high-fidelity packshot renderings and heroshots that highlight the products with the new branding, alongside a marquee animation displayed outside the venue, website animations, and custom assets for journals and digital platforms.

These visuals transformed complex robotic systems into engaging, accessible content, emphasizing scalability, precision, and workflow efficiency in drug discovery, genomics, and synthetic biology. Working alongside Tomorrow Creative Services and the HighRes team, we brought the refreshed identity to life, ensuring integration of 3D visuals that grabbed the attention of the attendees and reinforced HighRes’ position as a leader in intelligent lab solutions.

Created Assets

Digital Twins

Renderings

Animations

The real standout is the stunning hero imagery, which elevates HighRes hardware into something closer to industrial sculpture than regular ol’ lab equipment. Whether these are photographs or ridiculously convincing renders, they’re staged in a sterile, backlit, tiled environment with dramatic lighting, sometimes pushed even more cinematic with bold blue or orange gels that echo the accent palette. The result is atmospheric and futuristic, and if this rebrand is meant to signal that lab automation has entered a new era, these visuals make a compelling case that the future has already arrived. And it looks very, very good.

Brand Identity Review by Jon Stapp, Brand New - UnderConsideration

Photo by Tomorrow/Greg Durrell

Interested in doing something similar?

As a visualization studio committed to creating compelling visual experiences, we’re here to help bring your product launch to life and make a lasting impression. Drop us a line at hello@byondcreative.com.

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