Inside the Bionova X Bioprinter
Client: CELLINK Bioprinting
Year: 2026
Services: Digital twin, Product Animation, Packshot Renderings, Beauty Shots, Feature Snippets
Scope: One 100-second product animation, 10 packshots, 28 beauty shots, 10 feature snippets
About the Project
Byond Creative partnered with Cellink to produce a complete visual package for the Bionova X, a direct in-well DLP bioprinter built for high throughput, high resolution tissue models. The centerpiece is a 100-second product animation that walks through the system from the outside in, showing how it goes from a sealed benchtop unit to a layer-less printing process happening directly inside a standard multi-well plate.
Around that core animation, we built out 10 packshots and 28 beauty shots that present the product and its details with the same clean, cinematic lighting found across our other lab automation work, plus 10 feature snippets that isolate specific capabilities, multimaterial printing, stiffness gradients, in-well micropatterning, for use across the product page, sales decks and social channels. The result turns a fairly technical “black box” process into visuals that are immediately easy to follow, whether the audience already knows what DLP bioprinting is or not.
Created Assets
