HighRes Rebrand 3D Visuals
Client: HighRes Biosolutions
Year: 2026
Services: Animation, Rendering
Scope: Digital twins of product portfolio, packshot renderings, beautyshots, marquee animation, website animations, website assets, journal assets
About the Project
Leading up to SLAS 2026 in Boston, Byond Creative collaborated with lab automation leader HighRes Biosolutions on their rebrand, unveiled at the event. We produced digital twins of their core product portfolio, enabling precise virtual representations for marketing. This included high-fidelity packshot renderings and beautyshots that highlight the products with the new branding, alongside a marquee animation displayed outside the venue, website animations, and custom assets for journals and digital platforms.
These visuals transformed complex robotic systems into engaging, accessible content, emphasizing scalability, precision, and workflow efficiency in drug discovery, genomics, and synthetic biology. Working alongside Tomorrow Creative Services and the HighRes team, we brought the refreshed identity to life, ensuring integration of 3D visuals that grabbed the attention of the attendees and reinforced HighRes’ position as a leader in intelligent lab solutions.